Pete Jenkins,
in three minutes.

I'm a creative based in Nottingham, working across photography, video and the web. I shoot, I edit, I build, and I like that no two days look the same.

My route in was music, not marketing. I did a BA (Hons) in Music Production at York St John, started teaching with Rocksteady, then set up my own business, The Musical Me, where we launched World Music Day for primary schools across the UK. Running that business is where I really learned marketing, the hard way, doing all of it myself. Briefs, budgets, ad copy, landing pages, email flows, the lot. It taught me to think like a buyer and build like a marketer long before I had the title.

Around the same time, my friend Harry gave me a start teaching guitar at Lime Tree Music Centre in Matlock. When he moved on to start a family, Corinne and I bought it off him and grew it into a thriving music centre that's still going strong. When I wanted a new kind of challenge, I stepped back from the day-to-day there and ended up at Age Care Bathrooms, first as a freelance marketing exec two days a week alongside an outside agency. A few years in, Sam (the owner) and I made the call to bring it all in-house. I took the lead as Head of Marketing, and we've since built a team of four covering PPC, SEO, content and me running the whole thing.

Photography crept in here too. We bought our first DSLR at Age Care for product and project shots, and somewhere between learning the kit properly and figuring out what made a bathroom actually look good in a frame, I fell for it. These days the camera comes with me on walks as well, mostly around Nottingham and the Peaks, mostly places I'd want to visit anyway. Architecture, landscapes, whatever catches my eye when I'm not really looking for it.

That marketing background is what shapes how I shoot now. I think in campaigns, not one-off assets. I know what a hero shot needs to do versus a paid social cut, why a brand film and a 15-second ad are completely different jobs, and how to plan a shoot day so it feeds web, print, organic and paid without going back for pickups. I work to brand guidelines without losing the look that made the brand worth a guideline in the first place.